WORK HISTORY
Dallas Watkins
Strategist and Community Builder
University of Oregon Graduate
Bachelor of Arts
Major: Advertising
Minor: Political Science
VMLY&R: Associate Strategy & Insights
Skills:
March 2021 - Present
Microsoft
● Led creative strategy for Edge Browser cycles and updates
● Social auditing and listening across all Microsoft brands: Surface, M365, Edge,Windows
● Contributed to larger strategic campaigns across all Microsoft brands through research, creativity, and collaboration
● Used research tactics to collect data and statistics about the target audiences
● Creative/Strategic help for all things gaming related
● Used different social media platforms as sources of data to help strategize how to reach the target audience for each unique brand
Microsoft Store
● Social audits and listening for both Microsoft Store and competitors
● Collected and provided information to teams about gaming and gaming industry
Driscoll’s Berries
● Used creative briefs to help build strategies for multiple small-scale campaigns
● Used research background to help build out decks for large-scale campaigns
Oculus
● Helped gather posts related to product across various social channels daily and presented this to both clients and leads
● Created and presented informational decks about popular and or upcoming
games
Meta
● Social auditing for related products on brand social channels
- Photoshop
- iMovie
- Sports Marketing
- Content Analysis
- Brand Development
- Spanish
Clubs & Organizations
Sigma Nu Fraternity:
As a social chair, I organized events such as a breakfast luncheon and intramural sports teams to bring people together within the university community.
Warsaw Sports Business Club:
As a member of the club, I engaged in weekly presentations given by industry professionals to further my development and understanding of the advertising and brand development career path.
MAIP 2020 Fellow:
As a MAIP fellow, I engaged in a summer-long virtual internship, learning about the various sectors and opportunities within the advertising field.
VMLY&R: Brand & Social Strategy Intern
September 2020 - March 2021
Microsoft
-
Provide creative briefs for new Edge release cycles
-
Gathering and delivering daily updates of what's trending socially
Driscoll's Berries
-
Creating and presenting creative briefs to both internal team and clients
-
Gathering background research to help create "brand guides"
Mazda
-
Social auditing for both brand and competitors
MAIP/4A's Brand Strategy Intern
February 2020 - August 2020
-
Completed prefessionally directed virtual training sessions about the industry.
-
Worked with numerous agencies to develop an understanding of brand culture, identity, and development within the strategy field.
-
Strategized in groups to create and complete assigned campaigns and case studies.